Up until now, Tide (P&G) has tried to capture your emotions with colors, logos and even a ping pong game. All passive things you watch, but don’t actually engage in. Now, imagine Tide helping kids learn to put away laundry.
Up until now, Airbnb has tried to capture your emotions through design. Their founder Brian talks about how to make a customer fall in love with your product. Have you ever been to an Airbnb and have no idea where anything is in the kitchen? Imagine how much guests will love knowing where everything is in the kitchen.
Watch the video below to see how our Remixing Reality System allows these brands (or any brand) to do just that. Same AR experience, but different use cases and thus different brands.
You see how how system allows brands to engage with customers in an entirely new way. Gone are the days of passive advertising and simple ad impressions hoping to eek out an emotional engagement within a few seconds. Now is the time for brands to show how they can connect emotionally with customers by creating or sponsoring an essential tool in their lives.
The key to these types of engagements is that they help create the “IKEA Effect” within the customer. Imagine parents being able to see their kids successfully put away their laundry. You may not think it’s not that hard, but it really is for many kids. If there was an AR app to help them remember where things go, they could do it on their own without bothering a parent. They could then take a picture to mark a chore as done and earn some allowance. That’s a whole different game. Now, imagine the a parent being able to setup where each laundry item goes. That’s the “IKEA Effect” in action, since our system lets parents setup where things go. Need to rearrange or swap out warm clothes for cooler clothes? No worries. Swapping an old dresser for a new one from IKEA? Yup, they too could make a partner experience and add which clothes are where as the final step of the furniture build.
Imagine every guest of Airbnb knowing where everything is just like at home. Imagine rearranging how the house is setup to better suit their tastes. Got kids? Move the bowls lower and the wine glasses higher. Update the location in the app and the kids will know the correct spot when they use the app. Need to remember where everything was to reset their location when you leave? No problem, pull up the original setup and move things back to where they belong. However, the home will feel like your home and that is something their customers will love.
Now swap out Tide for Arm & Hammer, Clorox or Snuggle. Swap out Airbnb for VRBO, Booking.com or Extended Stay. With a simple QR code, to launch the first time, everyone can brand the experience for them. Our system will remember that and put it in the customer’s collection to relaunch later.
The Remixing Reality System is a way for everyone to make AR content for themselves, for their businesses and for their brands. We’re just at the very tip of the iceberg of possibilities. We look forward to becoming a part of your daily lives by providing useful tools and fun games, personalized by you for you.